SK-II CELEBRATES THE RE-BIRTH OF SKIN AND LIFE WITH UNIQUE “LIVE THE LIFE YOU LOVE” CAMPAIGN AND CHARITY AUCTION
First-ever SK-II charity auction showcases unique items by SK-II’s newest brand ambassadors and MediaCorp celebrities. 80% of proceeds raised from charity auction will go towards raising awareness of the water crisis in Asia among school children in Singapore.
Inspired by the miracles of “Re-birth” of skin and life that women around the world have experienced with Facial Treatment Essence – SK-II’s iconic product – SK-II today presents “Live The Life You Love” campaign and charity auction.
The ongoing auction which took place in December 2012 features a total of 8 unique items by MediaCorp celebrities up for auction at selected retailers, including unique items such as “A Special Collection Set” containing a wine glass and a set of two photographs by SK-II’s newest brand ambassadors – Korean actor and director, Yoo Ji Tae and internationally renowned supermodel, Sheila Sim, respectively, to commemorate their ‘Re-birth’ journeys with SK-II.
